The quirky, irreverent personality of Benefit had to be captured in this clever gift idea at the centre of a nationwide social media campaign, #poreoclock, to promote best-selling product pore minimiser.
Essentially the brilliant folk at Benefit ran a competition during the month of January for customers to win a pore o clock party. Campaign collateral included fully-functioning mini alarm clocks used individually and within product box sets as competition prizes and distributed amongst key influencers on Instagram and Facebook.
A matching larger version in Benefit’s signature aqua tones was made to act as supporting point-of-sale material in-store.
