Beauty & GWP

Goldwell Boxes

The final outcome of this project was always going to be driven to a large extent by the quality of the print procurement. The brief was to produce a set of 6 high quality pull-out drawer boxes to house a collection of mini Goldwell haircare product samples. The front of the boxes were adorned with high-resolution imagery of key Goldwell hair trends and had a ribbon pull to access the drawer.

The boxes themselves needed to be of strong enough construction to hold and protect a number of liquid products but also durable enough to sustain knocks and still fulfil the secondary use of a covetable keepsake or trinket box – all this and travel safely and on time from China!


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