The proliferation of home baking and cooking programmes in recent years has led to a whole new world of promotional gifts and branded merchandise in the field of cookware and accessories.
These Fred collectables were developed as part of the 50th anniversary celebrations of Homepride and mascot Fred, the chief flour grader. Homepride customers were incentivised to collect on-pack tokens to redeem, along with cash, against a whole host of stylishly branded kitchen and cookware. These high-gloss tins were produced in two sizes and two retro, pastel polka dot colourways with a refreshed logo.
