KMS Foldover Clutch
A beautiful collection of 3 envelope clutch bags in complementary but contrast colourways formed the basis of this in-salon promotion. This project required close liaison with our specialist in house art director of beauty services who provided concept designs and CAD drawings to develop the final trend-led bag shape and embellishment.
A textured soft-backed pu with a gold clasp detail was made all the more luxurious with stylish branding applied to the gold moulded rivets used in place of stitching to secure the sides of the bag.
Fold over clutch low volume with customisable colours requirements made for an extensive sourcing process but the result was a wonderful spring travel gift with purchase, rolled out in the UK, Denmark, Finland and Sweden.